Using Your Website to Build Your Real Estate Brand
If you have a real estate brand, you need to have an online presence. From real estate review websites to home buyers and sellers seeking real estate services in your area, the internet is a hub of communication between agents and clients. Building an optimized website is the first step toward taking control of your online brand, protecting your reputation and connecting with new local clients.
The Importance of a Real Estate Website
The primary reason to have a real estate website is that today’s clients begin their search for homes online. Your website differentiates you as a professional and allows you to direct clients to and from your property listings. A real estate website should contain useful content for potential clients, including listings and market information, as well as an accessible contact portal.
When it comes to selling real estate, visibility is key. Make your properties more visible by cross-posting them to multiple listing websites, increasing the likelihood that they will be seen by the right potential buyers. This strategy is known as list syndication, and it allows you to reach clients no matter which online platform they prefer.
Most real estate clients begin their quest to find a real estate professional with a local search. Search engines index locally targeted businesses according to keywords, authority and proximity to the user. You can boost your rankings in these results by having high-quality content on your website that communicates your expertise in your local market and features targeted keywords used organically. This means finding out the terms your clients are using to search for real estate information and using them naturally on your social media, blog and webpages.
The First Impression
Most people come to a decision about working with a brand within 6 to 10 seconds of landing on its website. Your website should be designed to hold the attention of your visitors and help convert them into clients through seamless navigation, consistent branding, valuable online services, and an intuitive contact form. Agent BizzUp can help you accomplish these goals through marketing assistance and streamlined web design. Your website is your online platform, and a great website grabs the potential client’s attention and establishes you as an expert in your field.